Results We Have Delivered
- Smartphone Company Uncovers New Personas and Increases Revenues
A fortune 1000 smart device company used Predictive Science technology to discover personas for the launch of a new smartphone. Using Predictive Science technology, they identified new, feature conscious, non-smartphone user personas as well as ways to uniquely target them, increasing SEM campaign impressions by 27.5% and total campaign revenues by 8%.
- Consumer Electronics Company Increases Top of the Funnel Results by Engaging Influencers
A Fortune 100 consumer electronics company worked with Predictive Science to identify key influencers relevant to specific, primary keywords. Predictive Science helped the client partner with key influencers resulting in top ten placement in organic search results. Search rankings increased rapidly and in a targeted fashion. Our client got comparable results while avoiding the time and expense associated with a traditional advertising campaign.
- Consumer Electronics Company Increases Leads and Conversions Through Improved Persona Targeting
Faced with the challenge of increasing year-over-year revenue by $100 million, a Fortune 100 consumer electronics company turned to Predictive Science for help discovering new leads to boost revenue. Predictive Science identified new personas and optimal marketing channels to for each personal leading to a 20% increase in leads and 2-5% increases in conversion rates.
- Leading Airline to Uses Big Data as a Real-time NPS and to Identify the Financial Impact of Bad Customer Experiences.
Using big data and an array of proprietary algorithms, Predictive Science scores customer experience in real-time, giving clients a dynamic “Net Promoter” style Brand Score. Predictive Science used this Brand Score to help a leading airline benchmark brand sentiment and model the potential financial impact of negative customer experiences. For one widely publicized issue, Predictive Science predicted that absent adequate response, the airline could experience a 19% drop in Brand Score with a related financial losses of $300,000 per day.
- Consumer Electronics Company Increases Online Conversions By Optimizing the Shopping Experience
A large consumer electronics Client worked with Predictive Science to identify a set of most-attainable personas and shopping experience changes to help improve conversion for these personas. Predictive Science helped the company increase online conversions by 12% increase email conversion by 33% for the targeted personas.
- Telecom Company Identifies Competitors’ Disgruntled Customers to Increase Market Share.
Over 90% of potential American customers have already selected a cell phone carrier, meaning switchers have become increasingly important. A Fortune 10 wireless provider engaged with Predictive Science to analyze their competitor’s customer journey to identify disgruntled customers who were most likely to switch. Predictive Science applied look-alike modeling techniques to identify switching patterns behind a potential 50,000 subscriber increase.