Free Up Your Data Science Resources

Data scientist and analyst resources are part of every software package

No Data Needed

 

With unmatched industry data sets and expertise, we deliver results without your data

Out-of-the-Box Personalization

 

Our software, data, and algorithms are personalized to your industry out-of-the box

Ready to get started?

Test drive the platform today and get answers to your hard questions.

Audience Intelligence Platform

The Predictive Science platform crunches terabytes of data and millions of permutations to identify and prioritize the highest yield combination of personas, product strategies, and marketing tactics required to give your revenue the boost it needs. We’ll help you win market share and optimize spend while creating greater brand affinity.

Audience Targeting

Find prospects you aren’t reaching and build personas for new markets to attack.

Attribute Augmentation

Add multi-dimensional elements to personas you are targeting for optimized conversion.

Competitive Benchmarking

Architect your product offering so it’s competitive enough to convert your target personas.

Distribution Optimization

Optimize your store and affiliate locations to best serve your target audience.

Voice of the Customer

Know what your personas say about you and your competition.

Customer Journey

Capture prospect discussions, reviews, and trends that can give you competitive insights.

Shopping Experience

Enhance your shopping experience to ensure the highest likelihood of conversion.

Local Targeting

Build an offline marketing strategy that is personalized, geographically targeted, and customized to optimize conversions.

Influencer Targeting

Harness the power of influencers to engage your target audience authentically.

Digital Targeting

Create a digital strategy per persona that is geo-targeted and personalized.

Audience Targeting

Find prospects you aren’t reaching and build personas for net new markets to attack.

Predicting Lucrative Opportunities

Personas are dynamically prioritized by size of opportunity.

Granular Targeting

Pinpoint where your prospects live so you can effectively geo-target offline.

Data Flexibility

Personas can be built without any upfront data. We can also integrate your data with ease.

audience-targeting-bg

Attribute Augmentation

Add multi-dimensional elements to personas you are targeting for optimized conversion.

Hundreds of Attributes

Build complete online, offline, and buying behavioral profiles.

Data Driven

Data-driven dynamic persona attributes that don’t stagnate or age.

In-House Persona Integration

Dynamic attributes can be added to existing in-house or vendor-built personas.

Enterprise Persona Platform

Customizable platform delivering dynamic persona data analysis to the enterprise.

attribute-augmentation-bg

Competitive Benchmarking

Architect your product offering so it’s competitive enough to convert your target persona.

Feature Level Comparison

Detailed pricing, quality, features, and coverage benchmarking analysis.

Predicting Vulnerabilities

Dynamic identify competitor and your own product vulnerabilities and opportunities.

Financial Analysis Modeling

Predict competitive advantage of new product strategies and calculate business case.

Competitive-Benchmarking-bg

Distribution Optimization

Optimize your store and affiliate locations to best serve and convert your target audience.

Competitive Benchmarking

Benchmark your retail and affiliate partnership locations to your competition.

Find Underserved Markets

Calculate underserved markets not being covered by competition.

Predict Revenue Impact

Prioritize your distribution strategy for the maximum revenue impact.

Distribution-Optimization-bg

Shopping Experience

Enhance your shopping experience to ensure the highest likelihood of conversion.

Benchmarking the Experience

Dynamic benchmark the store experience across 19 different categories.

Opportunity Identification

Identify shopping experience gaps, opportunities, and weaknesses across competitors.

Impact Analysis

Prioritize shopping experience opportunities and calculate most lucrative investments.

shopping_graphic

Voice of the Customer

Capture prospect discussions, reviews, and trends that can give you competitive insights.

All Channel Listening

Real-time feedback across social media, reviews, focus group, and survey data.

Persona and Geo Targeting

Voice of the customer feedback that can be filtered by persona and geography.

Data Driven NPS

Customer voice benchmarked and scored to identify brand and opportunity impact.

Voice-of-the-Customer-bg

Local Targeting

Build an offline marketing strategy that is personalized, geographically targeted, and customized to optimize conversions.

Direct Mail Optimization

Pin-point accurate direct mail campaigns through zip+4 and carrier route targeting.

Comprehensive Localized Targeting

Optimize geo targeting with foot traffic, business center, commuter route, and billboard data

Localized Benchmarking

Benchmark competitive, localized targeting efforts with rich demographic filters

Local-Targeting-bg

Influencer Targeting

Harness the power of influencers to engage and convert your target audience.

Influencer Benchmarking

Dynamically track brand and campaign influencer impact per competitor.

Persona and Geo Targeting

Track influencers impact to specific personas and geographies they are influencing.

Predict Financial Impact

Calculate the associated revenues by influencer to optimize marketing spend.

Influencer-Targeting-bg

Customer Journey

Create a customer experience that will engage, convert, and build affinity with your targeted personas.

Customer Touch Point Analysis

Get a data-driven view of 29 different customer touch points of the customer journey.

Competitive Bench-marking

Dynamically benchmark your journey against that of the competition to uncover weaknesses and opportunities.

Optimal Journey Customization

Prioritized journey touch-points for highest likely return on investment and create optimal journeys.

Customer-Journey-bg

Digital Targeting

Create a digital strategy per persona that is geo-targeted and personalized to optimize conversions.

Granular Targeting

Target digital efforts to most lucrative persona and geo based marketing investments.

Cross-Channel Optimization

Optimize digital persona targeting across: digital, mobile, social, email, and search

Digital Benchmarking

Dynamically track and benchmark digital marketing performance across competitors

Digital_targeting

Test drive the platform today and get answers.
Get Started
Jaime Cavazos

As VP of Project Management, Jaime brings his experience in engineering and management to make sure that Predictive Science hits their product launch goals. Jaime has been with Predictive Science since its founding in 2013.

Prior to joining Predictive Science, Jaime worked for Dell as an Applications Manager, where he was responsible for integrating and developing applications across a variety of platforms. Previously, Jaime has worked with a number of large technology and marketing companies, including startups, with a variety of roles in design and engineering.

×
Steve Tedjamulia

Prior to Predictive Science, Steven was the founder and executive practice lead for Dell’s Digital Strategy and Innovation consulting practice. He also served as the director and co-founder of Dell’s digital and social commerce innovation labs, where he led strategic efforts in creating, experimenting, partnering, and launching digital and big data technologies.

Steven serves on the boards of Brand Innovators, Digital Strategy Innovation Summit, Chief Strategy Officer Magazine, and Tech Media. He also continues to advise Carnival Cruise Lines, VMware, and Verizon’s digital executives.

×
Allison Dancy

Allison is a proven executive with over 20 year’s experience in sales and marketing. As Vice President of Marketing she is responsible for the strategic direction and execution of all aspects of marketing.

Prior to Predictive Science she was Vice President of Marketing for Hearst owned CDS Global, the worldwide leader in business process outsourcing for the magazine publishing industry. There she oversaw all marketing functions and spearheaded a global rebrand, launched a new website, and created sustainable processes around public relations, content marketing, social media marketing, content marketing, demand generation, and corporate events.

Before CDS Global Dancy held a variety of leadership roles in sales, partner channels, strategic alliances, demand generation & marketing at companies such as Lotus Development, IBM, Dell, and OpenText/Vignette.

×
Ryan Haws

Ryan earned a law degree with honors from George Washington University, and has spent his career practicing intellectual property and technology law with a focus on computer software and electronics. He leverages his technical background and legal experience to help Predictive Science stake out leading positions relating to its technology.

Prior to joining Predictive Science, Ryan worked at two of America’s largest law firms advising Fortune 500 companies and startups on patents, intellectual property protection, trade secrets, technology licensing, negotiations, and complex litigation.

Before pursuing law, Ryan earned an electrical engineering degree from Brigham Young University and worked as a Systems Engineer and software developer for Lockheed Martin where he oversaw development and management of big data processing systems for the U.S. intelligence community.

×
Jamey Heinze

Jamey Heinze is Senior Vice President and CMO In-Residence at Predictive Science. In this role he leads the company’s new client engagement and business development activities, drawing upon and sharing insights gleaned from 25 years of sales and marketing experience across technology industries.

Prior to joining Predictive Science, Heinze served as Chief Marketing Officer at CDS Global, a subsidiary of Hearst Corporation and the worldwide leader in business process outsourcing for the publishing industry. There he implemented a comprehensive, closed-loop marketing engine and drove the company’s efforts to cultivate awareness and generate demand in emerging markets.

Before CDS Global, Heinze led global demand generation for OpenText/Vignette, and data services product management for Level 3/Broadwing. Earlier in his career, he worked with Xerox, Sprint, MCI, and Worldcom in a variety of direct sales positions.

An alumnus of Penn State University, Jamey graduated with highest honors.

×
Phil Matheson

Phil has worked as a software engineer, manager, and architect for the past 15 years. Prior to joining Predictive Science, Phil worked for 6 years at Cartera Commerce, Inc. where he was a key member of the engineering and management teams that built several high traffic web properties for the financial industry.

After joining Predictive Science in 2013 as a Senior Architect, Phil began building the core of what would become the Predictive Science platform. In 2015 Phil was promoted to Vice President of Engineering where he maintains a hands-on approach and works closely with the engineering team to code and architect the next generation of features on a daily basis.

×
Rod Whisnant

Rod has worked as a technologist, product executive, and entrepreneur for more than 20 years, holding leadership roles in companies ranging from startups to enterprise players.

Prior to Predictive Science, Rod led Product & Engineering for the Dell subsidiary, Marketvine, which developed innovative SaaS solutions for large retailers. As a result, he is named in four patents. Rod is also the founder and CTO of CrowdMesh, a startup in the social media analysis space.

Rod’s passion for delivering creative solutions to customer problems makes him a natural leader for product development in areas including SaaS, big data, social media and eCommerce.

×
Phillip Ulberg

Phillip brings 15 years of experience in media technology, systems engineering, and IT leadership to his VP Technology and DevOps role at Predictive Science.

Before joining Predictive Science, Phillip worked as a cloud infrastructure engineer for Allegiance, Inc. and principal systems engineer for DTI and spent six years as a systems engineer for the Walt Disney Internet Group.

×
Smartphone Company Uncovers New Personas and Increases Revenues with Predictive Science

A fortune 1000 smart device company used Predictive Science technology to discover personas for the launch of a new smartphone. Using Predictive Science technology, they identified new, feature conscious, non-smartphone user personas as well as ways to uniquely target them, increasing SEM campaign impressions by 27.5% and total campaign revenues by 8%.

×
Consumer Electronics Company Increases Top of the Funnel Results by Engaging with Influencers

A Fortune 100 consumer electronics company worked with Predictive Science to identify key influencers relevant to specific, primary keywords. Predictive Science helped the client partner with key influencers resulting in top ten placement in organic search results. Search rankings increased rapidly and in a targeted fashion.  Our client got comparable results while avoiding the time and expense associated with a traditional advertising campaign.  

 

×
Consumer Electronics Company Increases Leads and Conversions Through Improved Persona Targeting

Faced with the challenge of increasing year-over-year revenue by $100 million, a Fortune 100 consumer electronics company turned to Predictive Science for help discovering new leads to boost revenue.  Predictive Science identified new personas and optimal marketing channels to for each personal leading to a 20% increase in leads and 2-5% increases in conversion rates.

×
Leading Airline Uses Big Data to Identify the Financial Impact of Bad Customer Experiences

Using big data and an array of proprietary algorithms, Predictive Science scores customer experience in real-time, giving clients a dynamic “Net Promoter” style Brand Score. Predictive Science used this Brand Score to help a leading airline benchmark brand sentiment and model the potential financial impact of negative customer experiences. For one widely publicized issue, Predictive Science predicted that absent adequate response, the airline could experience a 19% drop in Brand Score with a related financial losses of $300,000 per day.

×
Consumer Electronics Company Increases Online Conversions By Optimizing the Shopping Experience

A large consumer electronics Client worked with Predictive Science to identify a set of most-attainable personas and shopping experience changes to help improve conversion for these personas.  Predictive Science helped the company increase online conversions by 12% increase email conversion by 33% for the targeted personas.

×
Telecom Company Identifies Competitors’ Disgruntled Customers to Increase Market Share

Over 90% of potential American customers have already selected a cell phone carrier, meaning switchers have become increasingly important.   A Fortune 10 wireless provider engaged with Predictive Science to analyze their competitor’s customer journey to identify disgruntled customers who were most likely to switch.  Predictive Science applied look-alike modeling techniques to identify switching patterns behind a potential 50,000 subscriber increase.  

×