Free Up Your Data Science Resources
Data scientist and analyst resources are part of every software package
No Data Needed
With unmatched industry data sets and expertise, we deliver results without your data
Out-of-the-Box Personalization
Our software, data, and algorithms are personalized to your industry out-of-the box
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Audience Intelligence Platform
The Predictive Science platform crunches terabytes of data and millions of permutations to identify and prioritize the highest yield combination of personas, product strategies, and marketing tactics required to give your revenue the boost it needs. We’ll help you win market share and optimize spend while creating greater brand affinity.
Audience Targeting
Find prospects you aren’t reaching and build personas for new markets to attack.
Attribute Augmentation
Add multi-dimensional elements to personas you are targeting for optimized conversion.
Competitive Benchmarking
Architect your product offering so it’s competitive enough to convert your target personas.
Distribution Optimization
Optimize your store and affiliate locations to best serve your target audience.
Voice of the Customer
Know what your personas say about you and your competition.
Customer Journey
Capture prospect discussions, reviews, and trends that can give you competitive insights.
Shopping Experience
Enhance your shopping experience to ensure the highest likelihood of conversion.
Local Targeting
Build an offline marketing strategy that is personalized, geographically targeted, and customized to optimize conversions.
Influencer Targeting
Harness the power of influencers to engage your target audience authentically.
Digital Targeting
Create a digital strategy per persona that is geo-targeted and personalized.
Audience Targeting
Find prospects you aren’t reaching and build personas for net new markets to attack.
Attribute Augmentation
Add multi-dimensional elements to personas you are targeting for optimized conversion.
Hundreds of Attributes
Build complete online, offline, and buying behavioral profiles.
Data Driven
Data-driven dynamic persona attributes that don’t stagnate or age.
In-House Persona Integration
Dynamic attributes can be added to existing in-house or vendor-built personas.
Enterprise Persona Platform
Customizable platform delivering dynamic persona data analysis to the enterprise.
Competitive Benchmarking
Architect your product offering so it’s competitive enough to convert your target persona.
Feature Level Comparison
Detailed pricing, quality, features, and coverage benchmarking analysis.
Predicting Vulnerabilities
Dynamic identify competitor and your own product vulnerabilities and opportunities.
Financial Analysis Modeling
Predict competitive advantage of new product strategies and calculate business case.
Distribution Optimization
Optimize your store and affiliate locations to best serve and convert your target audience.
Competitive Benchmarking
Benchmark your retail and affiliate partnership locations to your competition.
Find Underserved Markets
Calculate underserved markets not being covered by competition.
Predict Revenue Impact
Prioritize your distribution strategy for the maximum revenue impact.
Shopping Experience
Enhance your shopping experience to ensure the highest likelihood of conversion.
Benchmarking the Experience
Dynamic benchmark the store experience across 19 different categories.
Opportunity Identification
Identify shopping experience gaps, opportunities, and weaknesses across competitors.
Impact Analysis
Prioritize shopping experience opportunities and calculate most lucrative investments.
Voice of the Customer
Capture prospect discussions, reviews, and trends that can give you competitive insights.
All Channel Listening
Real-time feedback across social media, reviews, focus group, and survey data.
Persona and Geo Targeting
Voice of the customer feedback that can be filtered by persona and geography.
Data Driven NPS
Customer voice benchmarked and scored to identify brand and opportunity impact.
Local Targeting
Build an offline marketing strategy that is personalized, geographically targeted, and customized to optimize conversions.
Direct Mail Optimization
Pin-point accurate direct mail campaigns through zip+4 and carrier route targeting.
Comprehensive Localized Targeting
Optimize geo targeting with foot traffic, business center, commuter route, and billboard data
Localized Benchmarking
Benchmark competitive, localized targeting efforts with rich demographic filters
Influencer Targeting
Harness the power of influencers to engage and convert your target audience.
Influencer Benchmarking
Dynamically track brand and campaign influencer impact per competitor.
Persona and Geo Targeting
Track influencers impact to specific personas and geographies they are influencing.
Predict Financial Impact
Calculate the associated revenues by influencer to optimize marketing spend.
Customer Journey
Create a customer experience that will engage, convert, and build affinity with your targeted personas.
Customer Touch Point Analysis
Get a data-driven view of 29 different customer touch points of the customer journey.
Competitive Bench-marking
Dynamically benchmark your journey against that of the competition to uncover weaknesses and opportunities.
Optimal Journey Customization
Prioritized journey touch-points for highest likely return on investment and create optimal journeys.
Digital Targeting
Create a digital strategy per persona that is geo-targeted and personalized to optimize conversions.
Granular Targeting
Target digital efforts to most lucrative persona and geo based marketing investments.
Cross-Channel Optimization
Optimize digital persona targeting across: digital, mobile, social, email, and search
Digital Benchmarking
Dynamically track and benchmark digital marketing performance across competitors